PERSONAL / YSL LIBRE
2026
A conceptual exploration inspired by Yves Saint Laurent Libre, developed with generative AI.
The project builds on the paradox at the heart of the fragrance: freedom only exists against resistance. Inspired by the iconic YSL Cassandre wrapped around the bottle, the campaign imagines the product suspended within a raw fragment of rock, held by a network of tensioned red ropes. Nature and luxury become inseparable, transforming the bottle into something that feels discovered rather than manufactured.
Conceived as a visual research project, the series explores how generative AI can be used to rapidly prototype advertising concepts while preserving a strong artistic direction.
The project builds on the paradox at the heart of the fragrance: freedom only exists against resistance. Inspired by the iconic YSL Cassandre wrapped around the bottle, the campaign imagines the product suspended within a raw fragment of rock, held by a network of tensioned red ropes. Nature and luxury become inseparable, transforming the bottle into something that feels discovered rather than manufactured.
Conceived as a visual research project, the series explores how generative AI can be used to rapidly prototype advertising concepts while preserving a strong artistic direction.
