HUGO BOSS X SUPERMAN
87s x Studio la Lanterne
2025
Created for the launch of the Hugo Boss × Superman fragrance, this campaign explores the contrast between frozen natural ingredients and the bold identity of the Superman edition.
Working with Studio La Lanterne for 87s, I created a selection of campaign assets, including ingredient stills, a hero packshot and an animated reveal. My work focused on translating the creative direction into high-end CGI through look development, lighting, rendering and animation.
Working with Studio La Lanterne for 87s, I created a selection of campaign assets, including ingredient stills, a hero packshot and an animated reveal. My work focused on translating the creative direction into high-end CGI through look development, lighting, rendering and animation.
